Starlings • Product Design
Design that drives digital collectibles
Starlings is a collection of over 10,000 NFT avatars on the Ethereum blockchain. Our challenge was to translate the brand’s proposition into an impactful landing page that would reinforce the visual identity and encourage conversion in the marketplace.
Designed to highlight the product from the first scroll
While researching NFT platforms, I noticed that a modern, minimalist, and colorful visual language is predominant. For this project, I adopted the cyberpunk genre as a basis, in line with the brand's identity and the expectations of the target audience.
Based on benchmarking of similar projects, landing pages in the NFT market can improve conversion by up to 15% when they have a modern look and fluid navigation.
I delivered a product that connects visuals and purpose.
The optimization of the landing page increased the click rate on the minting buttons by approximately 35% and reduced the average navigation time until the main action by 20%. The new design aligned aesthetics and functionality, strengthening the perception of the brand's value and facilitating the conversion of visitors into buyers. 35% a taxa de cliques nos botões de mintagem e reduzindo em 20% o tempo médio de navegação até a ação principal. O novo design alinhou estética e funcionalidade, fortalecendo a percepção de valor da marca e facilitando a conversão de visitantes em compradores.
Immersive interface
The visual atmosphere translates the brand's universe with personality and contemporary appeal.
Responsiveness
The experience is consistent across different devices without losing speed.
I created a unique 3D avatar to represent the Starlings
In addition to creating the interface, I also developed the 3D modeling of the collection's central character, strengthening the visual identity and bringing the Starlings universe to life with consistency and aesthetic appeal.
