{"id":254,"date":"2025-06-03T17:06:49","date_gmt":"2025-06-03T17:06:49","guid":{"rendered":"https:\/\/icarosantos.com\/?page_id=254"},"modified":"2025-06-10T14:02:35","modified_gmt":"2025-06-10T14:02:35","slug":"comgas","status":"publish","type":"page","link":"https:\/\/icarosantos.com\/en\/comgas\/","title":{"rendered":"Comg\u00e1s"},"content":{"rendered":"
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Comg\u00e1s <\/strong>\u2022 Product Design<\/p>\n\n\n\n

We democratize access to the services offered by the company, allowing current users or potential customers to browse and contract services in a simple and efficient way.<\/h3>\n\n\n\n

Comg\u00e1s, controlled by Compass G\u00e1s e Energia, is a privately held company with a concession to distribute natural gas in the state of S\u00e3o Paulo until 2049.<\/p>\n\n\n\n

The focus of this project was to create a fluid and intuitive experience, simulating processes similar to online shopping, where customers choose the desired installations and specify the application locations.<\/p>\n<\/div>\n\n\n\n

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Easier request for Comg\u00e1s services<\/h3>\n<\/div>\n\n\n\n
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Initial problems<\/h4>\n\n\n\n

Difficulty for users to navigate through the large number of services offered and frequent incompatibility with registered addresses.<\/p>\n<\/div>\n\n\n\n

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Results<\/h4>\n\n\n\n

We redefined the tone of communication, aligned with a new language matrix, continuous integration with product and back-end teams to solve structural problems, and created simple and transparent flows, optimizing navigation and increasing customer conversion.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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A milestone in Comg\u00e1s' digital transformation<\/strong><\/h3>\n\n\n\n

This project consolidated a new phase in Comg\u00e1s' digital experience, replacing the old QSC (I Want to Be a Customer) environment with a more intuitive, accessible platform aligned with the best market practices.<\/p>\n\n\n\n

The structure was carefully grounded in the company\u2019s brand book, ensuring visual and technical consistency through design tokens and rigorous accessibility standards. The most relevant interactions were validated in usability testing, while behavioral analysis with Hotjar allowed strategic adjustments after the beta launch.<\/p>\n\n\n\n

Implemented by D3 Company, now Igma, the project not only simplified the service contracting process, but also positioned Comg\u00e1s as a reference in innovation and user experience in the energy sector.<\/p>\n<\/div>\n\n\n\n

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Comg\u00e1s \u2022 Product Design Democratizamos o acesso aos servi\u00e7os oferecidos pela empresa, permitindo que os usu\u00e1rios atuais ou potenciais clientes possam navegar e contratar servi\u00e7os de forma simples e eficiente. A Comg\u00e1s, controlada pela Compass G\u00e1s e Energia, \u00e9 uma empresa de capital privado com concess\u00e3o para distribui\u00e7\u00e3o de g\u00e1s natural no estado de S\u00e3o […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-254","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/icarosantos.com\/en\/wp-json\/wp\/v2\/pages\/254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icarosantos.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icarosantos.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icarosantos.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icarosantos.com\/en\/wp-json\/wp\/v2\/comments?post=254"}],"version-history":[{"count":5,"href":"https:\/\/icarosantos.com\/en\/wp-json\/wp\/v2\/pages\/254\/revisions"}],"predecessor-version":[{"id":375,"href":"https:\/\/icarosantos.com\/en\/wp-json\/wp\/v2\/pages\/254\/revisions\/375"}],"wp:attachment":[{"href":"https:\/\/icarosantos.com\/en\/wp-json\/wp\/v2\/media?parent=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}