Comgás • Product Design
We democratize access to the services offered by the company, allowing current users or potential customers to browse and contract services in a simple and efficient way.
Comgás, controlled by Compass Gás e Energia, is a privately held company with a concession to distribute natural gas in the state of São Paulo until 2049.
The focus of this project was to create a fluid and intuitive experience, simulating processes similar to online shopping, where customers choose the desired installations and specify the application locations.
Easier request for Comgás services
Initial problems
Difficulty for users to navigate through the large number of services offered and frequent incompatibility with registered addresses.
Results
We redefined the tone of communication, aligned with a new language matrix, continuous integration with product and back-end teams to solve structural problems, and created simple and transparent flows, optimizing navigation and increasing customer conversion.
A milestone in Comgás' digital transformation
This project consolidated a new phase in Comgás' digital experience, replacing the old QSC (I Want to Be a Customer) environment with a more intuitive, accessible platform aligned with the best market practices.
The structure was carefully grounded in the company’s brand book, ensuring visual and technical consistency through design tokens and rigorous accessibility standards. The most relevant interactions were validated in usability testing, while behavioral analysis with Hotjar allowed strategic adjustments after the beta launch.
Implemented by D3 Company, now Igma, the project not only simplified the service contracting process, but also positioned Comgás as a reference in innovation and user experience in the energy sector.
